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Marketing Tools Increasing Competitiveness of Company
Denev, Patrik ; Vetchý, Pavel (referee) ; Zich, Robert (advisor)
This bachelor thesis, which I am focused on, is about marketing tools and strengthening competitiveness of company IRD Group, which is a retailer of silver and steal. In these thesis is theoretic part and practice part. In theoretic part is focused on marketing Mix and his tools, which we can used for competitiveness. The practice part is focused on tools, which is using IRD Group, I would like to improve that part of the company and marketing strategy.
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Marketing Tools Increasing Competitiveness of Company
Denev, Patrik ; Vetchý, Pavel (referee) ; Zich, Robert (advisor)
This bachelor thesis, which I am focused on, is about marketing tools and strengthening competitiveness of company IRD Group, which is a retailer of silver and steal. In these thesis is theoretic part and practice part. In theoretic part is focused on marketing Mix and his tools, which we can used for competitiveness. The practice part is focused on tools, which is using IRD Group, I would like to improve that part of the company and marketing strategy.
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Analysis of the Competitiveness of the Janek, s. r .o. Company
Beneš, Vítězslav ; Štamfestová, Petra (advisor) ; Kubíček, Aleš (referee)
The subject matter of this Bachelor thesis is "an analysis of the competiveness of the company Janek s. r. o." The main goal of this thesis is to analyze a company with methods of strategic and financial analysis to estimate its success in comparision to its competitors. The thesis is divided into two main parts. The theoretical part deals with general information about the competition, competitiveness, methods of financial and strategic analysis and about their tools and purpose. These theoretical methods are then applied to a chosen company in the theoretical part of the thesis. The strategic analysis of the micro-environment is built on methods of benchmarking and the Porter's model of five forces. The analysis of the macro-environment is based on the PEST method. The financial situation is reviewed on the basis of horizontal and vertical analysis and ratios. The summary of the practical part is done through the SWOT method. The conclusion of the thesis includes findings and suggestions for possible measures to improve business competitiveness.
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